Helen Keegan

Summary

I am a retail and marcomms professional with over 30 years experience, I have specialised in mobile for 25 years and was at the birth of mobile marketing in 2000 as Head of Customer Experience at ZagMe, the location based mobile marketing pioneer. Today, I am a specialist consultant and strategist in mobile, tech and the creative arts. I've worked on a wide variety of projects including developing mobile strategies, analysing trends, creating products and services, and implementing initiatives for clients including NewsCorp, Teletext, The English National Opera, Dagen, Egmont, BBC and Vodafone to name but a few. I also advise start-ups on their business strategy and marketing efforts and mentor founders and also have NED experience. I have helped Vodafone, Blackberry, Amazon and Nokia with their developer relations programmes. I am also an experienced innovation workshop facilitator using both traditional and open space methodologies. I am a writer, podcaster and presenter. I wrote the Guide to Mobile Marketing and Advertising for Tanla Mobile in February 2008 and launched at Mobile World Congress that year. I keep busy organising and hosting events and initiatives in the mobile and media sectors for clients under the Heroes of Mobile brand. I host and run the popular mobile networking event, Swedish Beers http://www.swedishbeers.org in London, Barcelona (annually during Mobile World Congress) and beyond. I blog about mobile marketing and media at http://www.technokitten.com and I also write theatre reviews and am an avid theatre goer. Specialties: strategy, events, workshop facilitation, public speaking, panel moderation, marketing, pr, branding, operations, customer service, mobile media, mobile technology, community, community building, events, conferences, developer relations, developer programs, telecommunications,