Hilary (Richards) McCarthy
Education
Boston University
Master of Science, Journalism 1993-01-01 - 1994-01-01
Assumption University
Bachelor of Arts, Business Management and Marketing 1990-01-01 - 1993-01-01
Ware High School
High School diploma, Business 1986-01-01 - 1989-01-01Work Experience
Clearpoint Agency
Current
Clearpoint Agency
Consultant
Current
Consultant
Precision Marketing Group
2016-10-01 - 2021-11-01
Precision Marketing Group
Zenzi by Aletheia Marketing and Media
2002-09-01 - 2016-04-01
Zenzi by Aletheia Marketing and Media
McQuerterGroup
2000-10-01 - 2002-09-01
McQuerterGroup
Code8
2000-01-01 - 2001-01-01
Code8
Bidland Systems
2000-05-01 - 2000-10-01
Bidland Systems
Compuware
1998-01-01 - 2000-05-01
Compuware
CACI International Inc
1997-10-01 - 1999-11-01
CACI International Inc
Polaris Service Inc.
1996-04-01 - 1998-06-01
Polaris Service Inc.
Skills
Summary
Marketing, journalism, content, social media and business/sales professional with a proven track record of developing and executing on strategy, leading teams and building awareness. Experience working in B2B and B2C at universities/education, technology companies, real estate, banking and finance, healthcare and consumer goods. Develop and execute on strategy for: editorial and content creation, media and analyst relations, website & traffic management, market research and persona development, lead generation, social media campaigns, crisis communications. Creative, proactive approach to securing coverage in leading consumer, business and technology media, and extending the legs of that great coverage, branding and lead generation through social media. Earned content obtained in Wall Street Journal, USA Today, Fortune, Fox & Friends, Forbes, Inc., ABC News This Morning, Worth Magazine, ABC News, Newsweek, New York Times, Business Week, CIO, Wired, InformationWeek, CNET, Network World to name a few. Specialties: Strategy, editorial, media and analyst relations, social media, writing, PR and lead generation/inbound marketing program development.
