Holly Workman
Education
New York University
B.S., Art History; Communications -Work Experience
Fireworks Partners, Inc.
Current
Fireworks Partners, Inc.
Universal Pictures
2016-11-01 - 2017-03-01
Universal Pictures
Combined Forces Communications
2001-02-01 - 2007-09-01
Combined Forces Communications
Dress for Success Worldwide
1997-01-01 - 2000-01-01
Dress for Success Worldwide
Skills
Summary
As the VP of Studio Relations and Partnerships at Fireworks Partners, I lead a team of professionals who create and manage multi-channel marketing campaigns and product and experiential deliverables for global entertainment brands. With over 18 years of experience in the industry, I have developed and curated culturally relevant properties that maximize their appeal to passionate fan bases across digital, social, ooh, and experiential executions. I am a strategic thinker, a passionate collaborator, and an exacting contributor who helps teams operationally meet accountability and ROI goals while building memorable client executions. I have successfully served as a liaison between internal and external stakeholders, agencies, and eight major entertainment studios, including Fox, Marvel, Paramount, Sony, Warner Bros., and Walt Disney Pictures. I have also brought to life $75M+ executions for high-profile franchises such as Despicable Me 3 and Fast of the Furious 8. My mission is to leverage my expertise in strategic partnerships and promotional management to deliver innovative and impactful solutions for the entertainment industry.
