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Holly Kulak

Holly Kulak

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Editorial and Brand Director @ Weekend Sherpa Editorial and Brand Director
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Education

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University of Calgary

Bachelor of Arts-Honors Degree, Communications 1995-01-01 - 1998-01-01
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Mount Royal University

, Professional Writing -

Work Experience

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Weekend Sherpa

Current

Weekend Sherpa

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GigaOm

2008-01-01 - 2009-01-01

GigaOm

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Jaman Networks

2008-01-01 - 2009-01-01

Jaman Networks

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Holly Kulak

2006-01-01 - 2009-01-01

Holly Kulak

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San Francisco Magazine

2004-04-01 - 2006-11-01

San Francisco Magazine

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The Learning Annex

2001-07-01 - 2004-04-01

The Learning Annex

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The Center for Investigative Reporting

2001-03-01 - 2001-06-01

The Center for Investigative Reporting

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Salon Media Group

1999-08-01 - 2000-12-01

Salon Media Group

Skills

Social Media Marketing Social Media Copywriting Public Relations Marketing Communications Email Marketing Online Marketing Press Releases New Media Advertising Marketing Editing Event Management Content Strategy Newsletters Editorial

Summary

I bring 15 years of experience in editorial, content strategy, marketing, communications, and event planning to companies seeking a different point of view and a new energy in their strategic approaches. I was born in America, raised in Canada, and currently live in San Francisco. * Brands I have worked with include Virgin Atlantic; Virgin America; Alaska Airlines; Comcast; Wells Fargo; Land Rover; Lexus; Mercedes-Benz; SAAB; Macys; Nordstrom; SAKS; Shreve & Co; Kipling; Beaudry; JetBlue; Diageo; Bang & Olufsen; POM; The Ritz-Carlton; Miramax; The Plumpjack Group; Sauza Tres Generaciones; Grey Goose; Stella Artois; SFMOMA; San Francisco Design Center; Meals on Wheels of San Francisco; Smart and Final; Infineon Raceway; Laguna-Seca; Lucasfilm; The Glide Foundation; American Heart Association; SKYY; Christian Dior; Salvatore Ferragamo; Cointreau; Escada; Armani; Koret Family House; Sonoma Valley Tourism Board; Sonoma Valley International Film Festival, Patagonia, The North Face; and more. Core Expertise Includes: Content Strategy & Brand Voice. Developing brand stories and positions, and creating aligned marketing plans. I’ll help identify, create and position your brand, and author a compelling, authentic story that builds brand loyalty and attracts influential communities. Writing compelling online and print content, and directing marketing campaigns. I can originate voice, tone, content and cadence for multiple communications platforms. I have solid experience in Web writing, high-level sponsorship packages, e-mail newsletters, event marketing materials, strategic partnerships, and e-mail campaigns. Specialties: Strategic-creative thinking and organized planning; strong work ethic; online marketing and PR; developing story-messages for new and established brands; project management; solutions; ad copy; strong writing skills.

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