Education
University of Calgary
Bachelor of Arts-Honors Degree, Communications 1995-01-01 - 1998-01-01Mount Royal University
, Professional Writing -Work Experience
Weekend Sherpa
Current
Weekend Sherpa
GigaOm
2008-01-01 - 2009-01-01
GigaOm
Jaman Networks
2008-01-01 - 2009-01-01
Jaman Networks
Holly Kulak
2006-01-01 - 2009-01-01
Holly Kulak
San Francisco Magazine
2004-04-01 - 2006-11-01
San Francisco Magazine
The Learning Annex
2001-07-01 - 2004-04-01
The Learning Annex
The Center for Investigative Reporting
2001-03-01 - 2001-06-01
The Center for Investigative Reporting
Salon Media Group
1999-08-01 - 2000-12-01
Salon Media Group
Skills
Summary
I bring 15 years of experience in editorial, content strategy, marketing, communications, and event planning to companies seeking a different point of view and a new energy in their strategic approaches. I was born in America, raised in Canada, and currently live in San Francisco. * Brands I have worked with include Virgin Atlantic; Virgin America; Alaska Airlines; Comcast; Wells Fargo; Land Rover; Lexus; Mercedes-Benz; SAAB; Macys; Nordstrom; SAKS; Shreve & Co; Kipling; Beaudry; JetBlue; Diageo; Bang & Olufsen; POM; The Ritz-Carlton; Miramax; The Plumpjack Group; Sauza Tres Generaciones; Grey Goose; Stella Artois; SFMOMA; San Francisco Design Center; Meals on Wheels of San Francisco; Smart and Final; Infineon Raceway; Laguna-Seca; Lucasfilm; The Glide Foundation; American Heart Association; SKYY; Christian Dior; Salvatore Ferragamo; Cointreau; Escada; Armani; Koret Family House; Sonoma Valley Tourism Board; Sonoma Valley International Film Festival, Patagonia, The North Face; and more. Core Expertise Includes: Content Strategy & Brand Voice. Developing brand stories and positions, and creating aligned marketing plans. I’ll help identify, create and position your brand, and author a compelling, authentic story that builds brand loyalty and attracts influential communities. Writing compelling online and print content, and directing marketing campaigns. I can originate voice, tone, content and cadence for multiple communications platforms. I have solid experience in Web writing, high-level sponsorship packages, e-mail newsletters, event marketing materials, strategic partnerships, and e-mail campaigns. Specialties: Strategic-creative thinking and organized planning; strong work ethic; online marketing and PR; developing story-messages for new and established brands; project management; solutions; ad copy; strong writing skills.