Howard Seibel

Managing Director @ Wharton Strategic Services Helping companies sign up better customers and maximize their lifetime value.

Phone Number encrypt_section

Education

The Wharton School

MBA, Marketing -

Cornell University

BA, Chemistry -

Work Experience

Wharton Strategic Services

Current

Wharton Strategic Services

Empirical Consulting Solutions

Current

Empirical Consulting Solutions

UnionPay International

2019-01-01 - 2022-01-01

UnionPay International

Tassat

2021-02-01 - 2021-11-01

Tassat

AmTrust Financial Services, Inc.

2018-11-01 - 2019-10-01

AmTrust Financial Services, Inc.

JPMorganChase

2013-01-01 - 2014-08-01

JPMorganChase

Veotag

2006-01-01 - 2008-01-01

Veotag

Wit Capital

1997-01-01 - 1998-01-01

Wit Capital

National Discount Brokers

1994-01-01 - 1997-01-01

National Discount Brokers

American Express

1987-01-01 - 1994-01-01

American Express

Skills

Marketing Strategy Customer Acquisition Customer Retention Customer Loyalty Digital Marketing Strategic Planning Customer Insight Lead Generation Sales Support Affinity Programs Product Development Competitive Analysis Direct Marketing Business Planning Market Analysis Loyalty Programs B2B Marketing Brand Loyalty Business Development B2B

Summary

Interim CMO and marketing strategy, digital marketing and business development consultant. Uses data-driven insights to devise and execute winning customer acquisition, retention and loyalty programs for blue chip and emerging financial, fintech, technology and B2B/consumer services brands. Provides clients with marketing and growth strategies that generate and convert more and better leads and maximize the lifetime value of their customers. Builds high performance teams across sales, product, legal, compliance, IT and outside vendors. Uses extensive contacts at leading brands, media entities, agencies, technology providers to drive meaningful partnerships. Services include: Marketing and business strategy • Interim CMO/VP Marketing • Strategic and marketing plan development • Marketplace positioning and segmentation • Value proposition and messaging development • Competitive analysis • Content marketing • Customer insights and product validation • Corporate branding • Digital media • Social media • Public relations Sales Support • Lead generation and nurturing • Sales force tools and resources • Channel development • Thought leadership content creation and distribution Business Development • Introductions to major brands in financial services, technology, retail, travel, CPG, luxury, media, automotive, non-profit and membership organizations • Partner, vendor and agency management

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