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Heather Sullivan

Heather Sullivan

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Head of Marketing @ TotalTek Brand | Content Development | GTM | Strategy | Events | ROI/Data Analysis | Enterprise | B2B | Sales Enablement
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Education

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HubSpot Academy

Marketing Software Certification, Marketing Automation -
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Social Media Manager School

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University of West Georgia

BA, Finance/International Banking -
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eMarketing Association

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Work Experience

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TotalTek

Current

TotalTek

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Sendoso

Current

Sendoso

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BrightPlan

2023-07-01 - 2024-05-01

BrightPlan

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Rimini Street

2021-03-01 - 2022-11-01

Rimini Street

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Topia

2019-12-01 - 2021-02-01

Topia

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RingCentral

2016-06-01 - 2019-12-01

RingCentral

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8x8

2014-01-01 - 2016-05-01

8x8

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IBM

2010-04-01 - 2013-08-01

IBM

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Intelliden

2007-12-01 - 2010-04-01

Intelliden

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Cenzic

2006-03-01 - 2007-12-01

Cenzic

Skills

Marketing Communications Social Media Online Marketing Lead Generation Event Management Demand Generation Direct Marketing Strategic Planning Public Relations Start-ups Cloud Computing Marketing Management Corporate Communications Advertising Integrated Marketing Strategy Enterprise Software Security Social Media Marketing Analytics

Summary

Innovative and highly accomplished marketing leader with a history of success capturing superior levels of service/product performance within competitive markets. Adroit strategic and creative planning of marketing communication, branding, and demand generation campaigns encompassing collateral design/production, lead generation, online promotions, social media marketing, comprehensive presentations, public and analyst relations efforts, partnership programs, and competitive research. Specialties: Leadership * Campaign Development * ROI Analysis * Channel Engagement * Event Management * Team Training/Development * Go-To-Market Planning/Execution * Customer/Partner Marketing * Certified ABM Strategist * Global Communications * Email Marketing *Multi-Channel Integrated Demand Generation

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