Ian Martin

Industry Executive, Publishers and Platforms @ TransUnion Senior Sales Industry Executive, Marketing Solutions

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Education

Allegheny College

BA, English 1991-01-01 - 1995-01-01

The Rivers School

, 1986-01-01 - 1991-01-01

Work Experience

TransUnion

Current

TransUnion

Neustar, Inc.

2016-09-01 - 2022-12-01

Neustar, Inc.

Krux Digital

2015-01-01 - 2016-08-01

Krux Digital

IgnitionOne

2009-01-01 - 2015-01-01

IgnitionOne

Skills

Digital Marketing Online Advertising Analytics Lead Generation SEM Display Advertising New Business Development PPC Integrated Marketing CRM Strategic Partnerships Online Marketing Mobile Marketing E-commerce Web Analytics Salesforce.com Social Media Marketing Sales Behavioral Targeting Sales Management

Summary

Leading TransUnion's charge in strategic sales for publishers and platforms, my role hinges on a robust knowledge of consumer identity, digital marketing, and online advertising, paired with deep analytics acumen. These competencies have been honed over recent years, reflecting in the successful adoption of our information, experience, and analytical measurement solutions across various industry verticals. At Neustar, Inc., which was acquired by TU, my work involved crafting unified customer profiles that transcended the digital and offline divide, enabling businesses to optimize the customer experience across all touchpoints. This holistic approach to customer interaction has been a cornerstone of my strategic account management and is reflective of my commitment to driving client success and fostering meaningful business transformations.

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