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Ileana Perez Street

Ileana Perez Street

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@ Marketing Executive | Scale-Up Growth Leader | Brand Storyteller | High-Performance Team Builder
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Education

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UCLA Anderson School of Management

Master of Business Administration, Entrepreneurship -
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Stanford University

Bachelor of Arts (B.A.), Psychology -

Work Experience

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Ignite Reading

2022-12-01 - 2025-01-01

Ignite Reading

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BookNook 📚

2021-09-01 - 2022-11-01

BookNook 📚

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Elevations Credit Union

2020-07-01 - 2021-08-01

Elevations Credit Union

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BSeen BHeard Media

2018-10-01 - 2021-08-01

BSeen BHeard Media

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Avid4 Adventure

2013-08-01 - 2018-10-01

Avid4 Adventure

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Galileo Learning

2004-11-01 - 2012-09-01

Galileo Learning

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QuinStreet

2003-02-01 - 2004-10-01

QuinStreet

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CraniaMania

1999-07-01 - 2002-07-01

CraniaMania

Skills

Marketing Strategy Strategy Team Leadership Entrepreneurship Project Management Business Development Analytics Program Management Digital Marketing Marketing Social Media Non-profits Business Process Improvement Public Relations Operations Management Nonprofits Salesforce.com Leadership Public Speaking Strategic Partnerships

Summary

I am a marketing executive who is passionate about transforming early-stage companies into market leaders. I build high-performance marketing teams, develop compelling brand narratives, and implement data-driven strategies that drive measurable growth. Throughout my career, I've consistently scaled companies to new heights, including driving revenue growth from $1.4M to $11M and $3.3M to $9.6M at two education companies. My expertise spans marketing function build-out, brand transformation, demand generation, and cross-functional leadership. Most recently at Ignite Reading, I established the company's first marketing function and built a team that influenced 50% of new closed-won pilots within five months. Previously, I drove significant growth at BookNook, Avid4 Adventure, and Galileo Learning through strategic marketing leadership. I combine data-driven decision making with compelling storytelling to accelerate market penetration and revenue growth. Open to CMO opportunities at growth-stage companies.

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