Ignacio Llaneza
Education
Thunderbird School of Global Management
MBA, International Management. Marketing Concentration - 2004-03-01
Universidad de 'San Andrés'
Post-Graduate Degree in Strategic Marketing, (Sponsored by Johnson & Johnson) -
Universidad de Belgrano
Bachelor’s Degree, Agricultural Economics & Food Marketing -
St George's College, Argentina
International Baccalaureate Degree (Diploma granted by IBO Switzerland), -Work Experience
The Lucas Bols Company
Current
The Lucas Bols Company
Chopin Vodka
2022-01-01 - 2024-01-01
Chopin Vodka
Disaronno International USA
2020-01-01 - 2022-01-01
Disaronno International USA
Moët Hennessy
2013-01-01 - 2020-01-01
Moët Hennessy
Diageo
2010-01-01 - 2013-01-01
Diageo
The Coca-Cola Company
2004-01-01 - 2010-01-01
The Coca-Cola Company
Johnson & Johnson
2000-01-01 - 2003-01-01
Johnson & Johnson
Skills
Summary
I am a seasoned marketing leader with 20 years of experience in the luxury wine & spirits / beverage industry and a proven track record driving brand growth and innovation. Started marketing career in CPG with Johnson & Johnson in Argentina, and after MBA in USA joined The Coca Cola Company across Latin America and global roles. Moved to spirits in USA with Diageo and later entered luxury wine & spirits with Moet Hennessy, where I revitalized the Hennessy brand to historic sales records on its 250th anniversary. Have successfully led marketing strategies for global brands Chopin Vodka and Disaronno, which I also revitalized to historic sales records in the USA. Have launched new product innovations including Chopin “Vintage Vault” ultra-luxury vodka marking the brand’s 30th anniversary and The Busker Irish Whiskey which made top 10 Irish whiskeys in USA first year of launch. Passionate about creating compelling brand narratives, engaging consumer experiences, and strong trade relationships that drive brand sales and loyalty. Always eager to learn new skills and make connections in the evolving world of wine & spirits marketing.
