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Isaac Puga-Phillips

Isaac Puga-Phillips

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Vice President, Digital CX, E-commerce & Marketing Data/Analytics @ Banfield Pet Hospital Senior Leader Driving Digital Growth and Engagement with Data-Driven Strategies at Banfield Pet Hospitals, a Division of Mars Petcare | MBA
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Education

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Seattle University

Master of Business Administration - MBA, 2021-09-01 - 2023-05-01
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University of California, Berkeley, Haas School of Business

Certification, Data strategy 2024-10-01 - 2024-12-01
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University of Washington

BA, Communications - 2003-01-01
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Solutions IQ

Certification, Agile -

Work Experience

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Banfield Pet Hospital

Current

Banfield Pet Hospital

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HGS

2019-03-01 - 2020-05-01

HGS

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City of Hope

2014-06-01 - 2019-03-01

City of Hope

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Virginia Mason Franciscan Health

2004-09-01 - 2014-05-01

Virginia Mason Franciscan Health

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MarketFitz

2001-04-01 - 2004-09-01

MarketFitz

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FCG Doghouse

2000-09-01 - 2001-03-01

FCG Doghouse

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Kindred Communications

2000-02-01 - 2000-08-01

Kindred Communications

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King County Library System

1995-01-01 - 2000-01-01

King County Library System

Skills

Data strategy Analytics Budget Management Paid Media Advertising Customer Relationship Management (CRM) Leadership Project Management Strategic Communications Healthcare Process Improvement Social Media Strategy Hospitals Social Media Marketing Management Strategic Planning Program Management Team Building Marketing Cross-functional Team Leadership

Summary

Innovative marketing/technology leader with 20+ years of demonstrated success leveraging state-of-the-art digital tools, channels, and strategies to generate breakthrough levels of customer acquisition, engagement, and retention for a diverse range of business types — both in the U.S. and internationally. Recognized throughout career for the ability to establish a crystal-clear digital vision and develop the teams, processes, and procedures needed to bring it to life. Able to draw upon background as a past web developer to expertly navigate the nexus of IT, engineering, and marketing and ensure digital strategy is aligned with strategic corporate objectives and brand standards. Passionate about developing engaging online content and creative campaign themes to connect people to brands and drive high levels of traffic, sales, and customer retention—including subscriptions for recurring revenue offerings in competitive market sectors.

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