Jackie Huba

Summary

Jackie Huba is a strategic marketing executive with over two decades of experience helping companies achieve business and customer goals. Here are some of her accomplishments: * Discovery: Developed a customer community program, with offline and online elements, that drove product usage up 114%. * Davey: Developed marketing strategies and tactics to improve customer loyalty that contributed to revenue growth rate doubling. * Czarnowski: Led development of a five-year business plan across all functional areas of the business which lead to revenue growth increasing 17% in the first two years of implementation. She is also the author of four best-selling books, including three on customer loyalty. Her book Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was hailed by Publishers Weekly as “a thought-provoking, well-executed look at one of the biggest music sensations of this generation” that “deconstructs Gaga’s strategies and offers advice on how to Gaga-ize any business.” Jackie coined the term “customer evangelism” with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the “One Percenters,” a small but very influential part of one’s customer base, outlined in her book Citizen Marketers: When People are the Message. Her most recent book, the RuPaul-endorsed Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen, shares five “Keys to Fierce” that will help readers overcome their fears and live more confidently. Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A sought after keynote and TEDx speaker, her work has been profiled by the Wall Street Journal, the New York Times, Fortune, Business Week, NPR, U.S. News & World Report, the Financial Times, and Fast Company, and The Huffington Post. Jackie is the Founder and President of Drag Out The Vote, a national, nonpartisan, nonprofit organization that works with drag artists to promote participation in democracy. She is also the Founder and President of Fiercely You Entertainment, a talent management and event production company.