Jacqueline Peterson
Education
Columbia University
Executive Education, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics - 2019-01-01
Sandler
Executive Education, Selling Skills and Sales Operations -
University of Illinois Urbana-Champaign
B.S., Communications -Work Experience
R&R partners
Current
R&R partners
Motorcycle Industry Council
2020-03-01 - 2024-11-01
Motorcycle Industry Council
Las Vegas Convention and Visitors Authority - LVCVA
2017-03-01 - 2019-01-01
Las Vegas Convention and Visitors Authority - LVCVA
SoundExchange
2015-01-01 - 2017-01-01
SoundExchange
Live Nation Entertainment
2011-01-01 - 2015-01-01
Live Nation Entertainment
Caesars Entertainment
2006-01-01 - 2011-01-01
Caesars Entertainment
10Fold Communications
2005-01-01 - 2006-01-01
10Fold Communications
Infineon Technologies
2003-01-01 - 2005-01-01
Infineon Technologies
Global IP Solutions
2002-01-01 - 2003-01-01
Global IP Solutions
Skills
Summary
With more than 15 years of experience leading communications in multiple industries, I have a proven track record as a forward-thinking executive who delivers thoughtful decision-making, strategic planning and tactical implementation. I am an expert in assessing critical situations and driving comprehensive communications campaigns to enhance stakeholder engagement and protect company brand and reputation. Here are some examples of my contributions: ♦ Crisis Management: I led a destination-wide communications coalition in responding to the 2017 mass shooting in Las Vegas. The strategic approach helped to heal the community and restore visitation to the destination. ♦ Strategic Content Development: I created and led development of LasVegasNewswire.com. Generating 30K views a month, the online news site gained top awards and recognition as one of the first of its kind by a destination marketing organization. The site, in conjunction with social media channels, were instrumental in providing strategic and proactive channels to increase public understanding of the importance of the LVCVA’s work and the broader travel and tourism industry. ♦ Thought Leadership: I led proactive media relations to increase Live Nation’s positioning with investors and key stakeholders, securing an interview with the CEO and preparing him for CNBC’s high-profile segment Fast Money: Stocks on the Run. The segment generated inherently positive results: the company’s stock rose significantly in after-hours trading, and a strong relationship was established with the network and the CEO being asked to return for future Fast Money and Mad Money segments. Specialties: Public Affairs, Public Relations, Media Relations, Crisis Communications, Digital Media, Public Speaking, Strategic Planning
