James Gilbey

Marketing Lead @ DinkSmart VP, Global Content & Brand Strategy | Former Coca-Cola | Driving Growth Through Brand Storytelling, Innovation & Data

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Education

Loughborough University

BA, English / History of Art 1989-09-01 - 1992-06-01

Work Experience

DinkSmart

Current

DinkSmart

The Coca-Cola Company

Current

The Coca-Cola Company

Discovery Inc

2009-06-01 - 2018-09-01

Discovery Inc

2004-01-01 - 2009-01-01

Discovery Inc

Skills

B2B Marketing Cross-functional Team Leadership New Business Development Brand Marketing Mentoring Campaigns Storytelling Design Creativity and Innovation Digital Marketing Retail Marketing Artificial Intelligence (AI) Go-to-Market Strategy Customer Acquisition Social Media Advertising Television Creative Direction Advertising Producing Broadcast Television

Summary

Award-winning global branding and marketing leader, trusted by some of the world’s most iconic brands as a master storyteller and creative strategist. Vast experience building and leading high-performing brand and content teams for global organizations and VC-backed startups. Known for developing insight-driven, customer-obsessed campaigns that balance bold creative with commercial rigor. Adept at building brand roadmaps, leading integrated campaigns, and managing cross-functional collaboration across product, design, production, insights and media. A passionate advocate for emerging technologies and an AI evangelist – leveraging innovation to unlock smarter, faster, more impactful brand experiences. A compelling presenter, collaborator, and mentor, frequently invited to speak and coach teams around the world.

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