Janet Byerlein
Education
University of Virginia Darden School of Business
MBA, Business, Marketing -
California State University-Long Beach - College of Business
BS, Marketing and Finance -Work Experience
Ministry Brands
Current
Ministry Brands
Intuit
2022-08-01 - 2023-10-01
Intuit
BetterUp
2021-11-01 - 2022-05-01
BetterUp
RingCentral
2020-06-01 - 2021-10-01
RingCentral
Self Employed
2019-01-01 - 2020-01-01
Self Employed
Coursera
2017-09-01 - 2018-12-01
Coursera
2016-02-01 - 2017-08-01
ProQuest
2015-01-01 - 2015-01-01
ProQuest
2014-01-01 - 2015-01-01
SurveyMonkey
2014-01-01 - 2014-01-01
SurveyMonkey
Skills
Summary
Broadly skilled integrated marketing pro in B2B demand gen and customer marketing as well as B2C acquisition and retention marketing, with a foundation in brand management. Generating exceptional results in a high-growth online business is what I love to do, and I thrive in both creating the strategy AND rolling up sleeves to execute the plan flawlessly. My sweet spot is lifecycle marketing: attracting and converting prospects into engaged, upsold customers and loyal evangelists. By deeply understanding our target, I create strategic integrated plans, develop persuasive communications, and ensure an optimized, consistent customer experience. I also thrive in building marketing roles and plans for new businesses, having done so several times. Have driven revenue growth across business models (subscription, freemium, ecommerce, ad-based) and Internet sectors (SaaS, financial services, communication services, web software, recruiting, online learning, real estate, ecommerce). Specialties: Lifecycle Marketing • Engagement • Retention • CRM • Demand Generation • Acquisition • Customer Marketing • Content Marketing • Product Marketing • Branding • Marketing Strategy and Positioning • Market Research • Marketing Communications • Email Marketing • Marketing Automation • Online Marketing • Content Marketing • Consumer Insights • Business Analyses • Lifetime Value Experienced with marketing automation tools (Pardot, Marketo, Eloqua) and email service providers (Silverpop, Epsilon, Strongmail). Proficient in Salesforce, Google Analytics, LinkedIn ads and Facebook ads.
