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Jason Saunderson

Jason Saunderson

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Executive Director @ Concrete BC Executive Director, Concrete Association of British Columbia
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Education

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Queen's University

Master of Business Administration - MBA, Business Admin 2003-01-01 - 2004-01-01
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The University of British Columbia

B.Sc., Physics 1990-09-01 - 1994-05-01

Work Experience

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Concrete BC

Current

Concrete BC

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Conservative Party of Canada

2021-03-01 - 2021-09-01

Conservative Party of Canada

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NRG Research Group

2017-06-01 - 2018-09-01

NRG Research Group

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Innovative Research Group

2014-04-01 - 2014-10-01

Innovative Research Group

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BlackBerry

2005-06-01 - 2013-10-01

BlackBerry

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Hall & Partners

2004-06-01 - 2005-02-01

Hall & Partners

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Synovate

1999-10-01 - 2002-09-01

Synovate

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Market Behaviour Ltd.

1997-04-01 - 1999-07-01

Market Behaviour Ltd.

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Farrell Research Group

1996-01-01 - 1997-03-01

Farrell Research Group

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Canadian Voter Contact

1995-01-01 - 1995-06-01

Canadian Voter Contact

Skills

Competitive Intelligence Marketing Research Industry Analyst Relations Business Strategy Advertising Competitive Analysis Market Research Strategic Planning Project Management New Business Development Business Planning Team Leadership Marketing Communications Business Development Leadership Telecommunications Negotiation Product Development Mobile Devices Program Management

Summary

Government Relations and Market Research Professional with 25+ years experience navigating marketing and public policy challenges in markets across Asia Pacific and North America. Excellent communication skills have allowed effective negotiation with Ministerial-level Government Officials while facing regulatory roadblocks to launching products and expanding markets. Developed successful lobbying strategies to overcome significant regulatory challenges in a number of markets. Lead negotiations and concluded agreements with multiple Government and Law Enforcement Agencies. Experience establishing multi-million dollar CSR collaborations with local Universities and Governments. Managed Industry Analyst Relations across Asia Pacific while company grew exponentially and launched in many new markets. While advocating for company’s products and positioning to Key Influencers, was also in charge of Competitive Intelligence, Primary and Secondary Market Research and Industry Relations. 13+ years agency-side experience as a Market Researcher with multidisciplinary background and training in quantitative and qualitative techniques. Focused on Advertising & Brand Tracking Research for major Consumer Packaged Goods companies across Asia and Public Affairs polling for Canadian companies and organizations with aim of bringing strategic thinking and actionable analysis to Senior Management decision making. Widely travelled to 45+ countries. Conversant in Mandarin Chinese and Bahasa Indonesia. Skipper of a 40 foot offshore sailboat leading a Corinthian team to multiple regional championships.

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