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JB Kuppe

JB Kuppe

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Vice President - Americas Sales and Business Development @ Enterprise Sight Enterprise AI Strategist & Consultant
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Education

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The University of Chicago Booth School of Business

MBA, Marketing, Finance -
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University of Notre Dame

BSME, Mechanical Engineering -

Work Experience

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Enterprise Sight

Current

Enterprise Sight

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The Bootstrap Group

Current

The Bootstrap Group

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Boardwalktech

2005-01-01 - 2024-01-01

Boardwalktech

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ViaSense

2003-01-01 - 2005-01-01

ViaSense

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Autodesk

2000-01-01 - 2003-01-01

Autodesk

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LizardTech is now Extensis

1997-01-01 - 2000-01-01

LizardTech is now Extensis

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Numera Software

1995-01-01 - 1997-01-01

Numera Software

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Rasna Corporation

1991-01-01 - 1995-01-01

Rasna Corporation

Skills

Communication Artificial Intelligence (AI) Enterprise Data Enterprise AI Sales Processes Sales Management Direct Sales Strategic Accounts Presentations Negotiation Lead Qualification Business Case Preparation B2B Software Executive Management Product Management Strategic Partnerships Product Marketing Go-to-market Strategy Business Development Enterprise Software

Summary

With over 25+ years experience in software sales & marketing, I have worked extensively in all go-to-market phases for startup, seed, venture-backed, and public companies-- from concept to EOL with many of the companies ultimately experiencing an exit through acquisition. Hands-on technical person with an expertise in communicating ideas, plans, products, and strategies to investors, partners, customers, and employees. Within the marketing domain, I have done personally and managed teams for product design, product management, product marketing, product launch, lead generation programs (traditional and online), and website design. I have also set up worldwide marketing and sales automation systems (Marketo, Salesforce, Google SEM/AdWords, and LinkedIn Advertising). I have also carried a bag with a quota so I know how to close deals, drive a direct inside/outside sales force, plus I have setup and managed channel sales & partner marketing strategies both domestically and internationally. Specialties: early-stage companies, business planning, venture funding, go-to-market strategy, vp of sales/marketing, marketing/sales automation, working with software companies in enterprise applications, supply chain, database, location-based services, digital imaging, CAD/3D, engineering, analytics, and ML/AI.

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