Education
Rutgers University
MA, Poli Sci - 1979-01-01Rutgers University
B.A, Poli Sci - 1977-01-01Work Experience
The Henne Group
Current
The Henne Group
Survey Methods Group
1992-06-01 - 1999-09-01
Survey Methods Group
Research & Decisions Corporation
1983-01-01 - 1986-01-01
Research & Decisions Corporation
Skills
Summary
The leading market research firm for critical assignments specializing in hard to reach and niche populations for all qualitative, quantitative and online needs. We are a top choice among clients because our attention to detail is extraordinary. We manage all services starting with design, implementation and reporting. Full service firm including account management, logistics, strategic study design, senior executive staff, sophisticated analytical techniques, evaluation studies, and non english language interviewing. We specialize in healthcare (patients and health care professionals), CPG, and B2B. Recent assignments include positioning and concept testing for three pharmaceutical product launches, Patient Reported Ouctomes (PRO) questionnaire development, HIV, AIDS, Hepatitis, sexual functioning, urology, cardiovascular, and nephrology. In B2B, did extensive study for the SEC regarding impact of SOX compliance, National Science Foundation study on outsourcing, Top 5 consulting firm study on mergers and acquisitions within Fortune 1000. Qualitative Research Services: Recruiting for in-depth interviews, focus groups, diads, and triads conduct in-person or via telephone and online. Specialize in intuitive, empathetic interviewing and moderating. Transcriptions and coding (using Atlas ti) also provided. Client guidance and strategic interpretation of results on an ongoing basis in an iterative fashion. Quantitative Research Services: Data collection call center running Voxco computer assisted telephone interviewing (CATI) system for telephone and online studies. Advanced analytical techniques, non english language interviewing (Spanish, Cantoneze, Mandarin, Vietnamese, Korean, and all major European languages). Recent clients Lilly, Gilead, Pfizer, J&J, Sanofi, Roche, Auxilium, Questcor, CDC, the EPA, the National Science Foundation, SF State, UCSF, Rutger's and MIT. Minority owned (LGBT).