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Jeff Henne

Jeff Henne

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President @ The Henne Group President @ The Henne Group | Market Research Expert
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Education

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Rutgers University

MA, Poli Sci - 1979-01-01
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Rutgers University

B.A, Poli Sci - 1977-01-01

Work Experience

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The Henne Group

Current

The Henne Group

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Survey Methods Group

1992-06-01 - 1999-09-01

Survey Methods Group

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Research & Decisions Corporation

1983-01-01 - 1986-01-01

Research & Decisions Corporation

Skills

Primary Research Segmentation Quantitative Research Market Research Focus Groups Qualitative Research Ethnography Survey Research Management SPSS Research Analysis Survey Design Advertising Research Marketing Research Customer Insight Usability Testing Strategy Data Collection Online Moderation

Summary

The leading market research firm for critical assignments specializing in hard to reach and niche populations for all qualitative, quantitative and online needs. We are a top choice among clients because our attention to detail is extraordinary. We manage all services starting with design, implementation and reporting. Full service firm including account management, logistics, strategic study design, senior executive staff, sophisticated analytical techniques, evaluation studies, and non english language interviewing. We specialize in healthcare (patients and health care professionals), CPG, and B2B. Recent assignments include positioning and concept testing for three pharmaceutical product launches, Patient Reported Ouctomes (PRO) questionnaire development, HIV, AIDS, Hepatitis, sexual functioning, urology, cardiovascular, and nephrology. In B2B, did extensive study for the SEC regarding impact of SOX compliance, National Science Foundation study on outsourcing, Top 5 consulting firm study on mergers and acquisitions within Fortune 1000. Qualitative Research Services: Recruiting for in-depth interviews, focus groups, diads, and triads conduct in-person or via telephone and online. Specialize in intuitive, empathetic interviewing and moderating. Transcriptions and coding (using Atlas ti) also provided. Client guidance and strategic interpretation of results on an ongoing basis in an iterative fashion. Quantitative Research Services: Data collection call center running Voxco computer assisted telephone interviewing (CATI) system for telephone and online studies. Advanced analytical techniques, non english language interviewing (Spanish, Cantoneze, Mandarin, Vietnamese, Korean, and all major European languages). Recent clients Lilly, Gilead, Pfizer, J&J, Sanofi, Roche, Auxilium, Questcor, CDC, the EPA, the National Science Foundation, SF State, UCSF, Rutger's and MIT. Minority owned (LGBT).

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