Jeff Hansen

Summary

I am a proven marketing and product innovation leader of Fortune 500 and startup companies (B2B and B2C) with a record of achieving dynamic growth and financial success in both domestic and foreign markets. Over 20 years of experience in technology leadership, marketing (agency and in-house), product development (SaaS), project management, brand marketing, operations, and resource management. Focused on building exceptional teams that deliver extraordinary results in emerging and growth markets with a passion for building value in products, services, brands, and individuals. My business philosophy is simple: create a clear and shared vision, commit to timely and measurable results toward achieving that vision, and strive to build teams above, beside, and below you of unique individuals who are smarter than you are, exceed expectations, make a positive impact on the lives you touch both inside and outside of the company, and have fun and learn while you’re doing it. Building great brands is more than just making sure your product or service delivers on the brand promise. It's about bringing brand integrity to all of the digital, social, and physical touch points of the customer's journey while ensuring your brand is relevant, useful, and engaging. Specialties: - Marketing, brand development, brand management, go-to-market strategy, B2B and B2C - Executive C-suite leadership, communications, and organizational development - Product development and marketing, user experience, and user interaction - Project and program management (PMO) - Enabling meaningful interactions with customers that build deeper relationships with brands - Operations and business process improvement - Strategic planning and company and product positioning - Fundraising, business development and partnerships - Analytics and customer insights - Integrated marketing - advertising (digital and print), digital marketing, public and community relations, SEO, SEM, social, co-branding, etc.