Jeffrey MacIntyre
Education
The University of British Columbia
MA, English 1998-01-01 - 2000-01-01
Simon Fraser University
BA Hnrs, English w/ History minor 1994-01-01 - 1998-01-01Work Experience
Bucket Studio and Bucket Brigade
Current
Bucket Studio and Bucket Brigade
Amazon Web Services (AWS)
2022-12-01 - 2023-08-01
Amazon Web Services (AWS)
JPMorganChase
2022-10-01 - 2023-04-01
JPMorganChase
IBM
2020-10-01 - 2023-01-01
IBM
Consumer Reports
2019-04-01 - 2021-04-01
Consumer Reports
Jefferies
2019-10-01 - 2020-02-01
Jefferies
UNICEF
2019-03-01 - 2019-06-01
UNICEF
The Church of Jesus Christ of Latter-day Saints
2018-01-01 - 2019-06-01
The Church of Jesus Christ of Latter-day Saints
Intuit Mailchimp
2019-03-01 - 2019-04-01
Intuit Mailchimp
Mastercard
2017-09-01 - 2018-11-01
Mastercard
Skills
Summary
I'm a personalization optimist at large. A clear IA yields rich AI. I will simplify your essential CX, systematize your unruly content and data, and reduce or eliminate metadata debt. What's in it for you? Systematic business results from your most unruly product, content, and UX puzzles. TLDR: 🎯 Personalization & content obsessive. 👔 Indie strategist, @ThisIsBucket. 💬 Experience optimization, UX, product strategy, and content strategy. 🛠Delivering systematic results from connected experiences, marketing automation, and content operations. 🇨🇦 in 🇺🇸. An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience, and information sciences. Bucket Studio is a boutique consultancy dedicated to better personalization, connected experiences, and content operations for digital professionals. We deliver smooth systems from messy content and data. Across services, product, and community offerings, Bucket delivers high-performing, well-orchestrated customer experiences that users love and businesses envy—in every setting, at any scale, or any budget. His consultancy Bucket Studio (nee Predicate, LLC) was founded in 2008. Bucket’s approach is to help organizations grapple with personalization, marketing automation, and content operations. His consulting, speaking, and advisory work spans cultural institutions, startups, and the Fortune 50. His byline has appeared in WIRED, the New York Times, among many other publications. Jeffrey is also a founding member of the Consortium of Personalization Professionals. He has spoken and workshopped widely at conferences in North America and Europe.
