Jeff Burr

Summary

· Product Leadership - Managing and Organizing Projects and keeping the team accountable for timelines · Developing creative product and business opportunities/strategies through a detailed understanding of the key customer, market, industry trends and competitive strategies, along with knowledge of the technical and financial aspects - Market and Strategic plan development - Marketplace analysis and segmentation studies - Competitive assessments and risk analysis - Qualitative and quantitative research analysis - Pricing strategy and manufacturing costing - Preliminary Product Development and Financial Plans - SKU analysis and new product development · Applying market research techniques to define consumer needs, desires and trends · Planning, attending and documenting pilot plant and scale up paper machine and converting trials · Working with marketing, manufacturing, consumers, and outside suppliers, and developing product/process specifications to ensure quality · Having a technical marketing competency with a grasp of the market, customer, product, technical, financial and quality aspects · Being a creative, innovative strategist with a proven ability to identify and manage services and products in both emerging and established markets Specialties: Product & Project Management, New Product Development experienced in Stagegate new product development, marketing, R&D, and new business development. My strengths include managing multiple product lines, marketplace/ competitive analysis, new business/product strategy, qualitative/quantitative research analysis, product development and design, as well as writing quality procedures defined by the customer and the process. I have also prepared market, consumer, competitive, financial, and technical information for strategic and marketing plans, as well as advertising programs. Named author on 18 patents. Able to travel 50%-60%.