Jeff Roberto

SVP Marketing @ Splice SVP Marketing at Splice & Startup Advisor

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Education

University of Connecticut

BA, Marketing / Communications -

Work Experience

Splice

Current

Splice

Nodle

2023-10-01 - 2025-03-01

Nodle

DistroKid

2023-04-01 - 2023-09-01

DistroKid

Picsart

2016-06-01 - 2023-04-01

Picsart

MAGNIFI.FM

2015-06-01 - 2016-06-01

MAGNIFI.FM

Shazam

2010-09-01 - 2015-06-01

Shazam

Rivet Games

2010-02-01 - 2010-09-01

Rivet Games

Friendster

2004-10-01 - 2010-02-01

Friendster

Napster Music

2001-12-01 - 2004-10-01

Napster Music

Priceline

1997-10-01 - 2001-04-01

Priceline

Skills

Product Management E-commerce Strategic Partnerships Social Media Account Management Product Marketing Mobile Devices Strategy Management SEO Marketing Strategy Web Analytics Mobile Marketing Social Media Marketing Marketing Business Development Start-ups Digital Marketing Brand Management Competitive Analysis

Summary

Marketing executive with 20+ years’ experience at start-ups and emerging technology companies. Strategic thinker and self-starter with effective leadership, growth, analytical, and communication skills. Passionate entrepreneur with five successful exits to date; Shazam acquired by Apple (2018), Friendster acquired by MOL Global (2009), Napster acquired by Best Buy (2008), Roxio acquired by Sonic Solutions (2003), Priceline IPO (1999). Areas of expertise: Customer acquisition, retention and engagement, brand building, storytelling, public speaking, CRM/email, PR management, social media, creative marketing plans and collateral, product marketing, product strategy, affiliate marketing, ASO, SEO, SEM, viral, e-commerce, strategic partnerships, competitive analysis, research and analytics.

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