Education
The Art Institute of Atlanta
AA, Multimedia & Web Design -Georgia Southern University
Bachelor's degree, Print Management -Work Experience
Silicon Valley Bank
Current
Silicon Valley Bank
Wellstar Health System
2023-07-01 - 2023-08-01
Wellstar Health System
Mountain Goat Software
2019-03-01 - 2022-05-01
Mountain Goat Software
Rolling Stone Culture Council
2019-06-01 - 2021-09-01
Rolling Stone Culture Council
Forbes Councils
2009-03-01 - 2021-05-01
Forbes Councils
Quorum
2019-03-01 - 2019-09-01
Quorum
Mahana
2018-03-01 - 2019-05-01
Mahana
Skills
Summary
I help organizations unlock their digital potential by bridging UX strategy with business objectives. Through data-driven conversion optimization, A/B testing, and user behavior analysis, I transform digital touchpoints into high-performing assets. My approach combines analytics expertise with cross-functional collaboration to break down silos and create seamless customer journeys that deliver measurable results. Specialties: Digital Strategy, Digital Optimization, A/B Testing, Audience Segmentation & Personalization, Analytics & Metrics, WCAG standards, user experience, platform evaluation, email campaigns, Martech stacks