Jennifer Drayton
Education
University of California, Berkeley
B.A., English -
Mills College
, Graduate Studies, English -Work Experience
Self Employed
Current
Self Employed
Ping Identity
2015-09-01 - 2016-09-01
Ping Identity
WageWorks
2013-09-01 - 2015-09-01
WageWorks
Castlight Health
2013-04-01 - 2013-07-01
Castlight Health
Informatica
2007-08-01 - 2013-02-01
Informatica
McKesson
2006-10-01 - 2007-08-01
McKesson
Informatica
2005-04-01 - 2006-10-01
Informatica
Siebel Systems
2004-02-01 - 2005-04-01
Siebel Systems
Self-Employed
2003-05-01 - 2004-02-01
Self-Employed
VMware
2001-02-01 - 2003-05-01
VMware
Skills
Summary
• Content marketing expert with 20+ years of B2B marketing experience in various industries: technology (data management, analytics, AI/machine learning, cybersecurity), healthcare, government, finance, human resources • Writer at heart who transforms dense, highly technical subject matter into creative, compelling marketing content that generates demand and strengthens brand awareness • Develops company, product, solution, and service messaging and applies it consistently across all communications channels—web, social media, partners, press, analysts, and employees • Creates the brand voice and story for companies, websites, marketing campaigns, and events • Veteran virtual team member with 6-year track record of success in managing content marketing projects, programs, and remote teams from my Pacific time zone home office Specialties: • Messaging and positioning: company, product, solution, service, marketing campaigns • Content strategy: content audits/gap analysis, information architecture, taxonomies, content wireframes, style guides, editorial calendars • Content development: white papers, eBooks, infographics, web pages, blog and social media posts, email and landing pages, brochures, datasheets, customer success stories • Script writing: demos, videos, executive presentations • Copywriting: email campaigns, ads, signage
