Education
University of Missouri-Columbia
BJ, Journalism 1989-01-01 - 1992-01-01Work Experience
HGR*24
2023-04-01 - 2024-06-01
HGR*24
Tynker
2022-10-01 - 2023-03-01
Tynker
Nectar9
2017-01-01 - 2022-09-01
Nectar9
Various Investments
2008-01-01 - 2017-01-01
Various Investments
PopularMedia, Inc.
2003-08-01 - 2009-01-01
PopularMedia, Inc.
NetObjects Inc.
1996-01-01 - 2001-01-01
NetObjects Inc.
CNET
1993-01-01 - 1996-01-01
CNET
Skills
Summary
Prior to the sale of HGR Industrial Surplus, I spearheaded the development of predictive revenue models with near-perfect correlation, consistently exceeding sales targets through advanced analytics and performance-based marketing strategies. By transitioning the company's approach from traditional marketing to a robust RevOps framework, my team and I integrated CRM and e-commerce with automated customer journeys, significantly improving sales and customer engagement through targeted email and SMS campaigns. These initiatives resulted in a 32% increase in revenue per dollar of inventory and consistently met or exceeded revenue targets based on rigorous bottoms-up forecasting models in a complex e-commerce marketplace for used industrial equipment. As a Digital Marketing Consultant, I led efforts to reverse a multi-year revenue decline at Tynker, the #1 coding education platform for youth, within just 30 days by improving customer journeys and implementing product-led growth strategies. This resulted in the first year-over-year revenue gains in years. We drove quarterly revenues to 18-month highs in the first quarter of engagement and maintained a 50% month-over-month revenue growth rate. By implementing data-driven strategies and innovative growth initiatives, our team contributed to the client's rapid resurgence as a leader in the US edtech industry. Leveraging expertise in product-led growth, marketing automation, and business strategy, we transformed the company's business model to increase ARPU and position it for sustained success. Additionally, as CEO of Nectar9, I co-founded an AI-powered marketing automation SaaS company, driving substantial revenue growth and leading the company to a successful acquisition by Tailwind. Throughout my career, I have successfully driven revenue growth and operational excellence across multiple ventures, resulting in exits.