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James Frey

James Frey

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Senior Director, Oncology Marketing @ Ipsen GLOBAL PHARMACEUTICALS | Go-To-Market Strategy ~ Brand Development ~ New Product Launch ~ Partnerships & Alliances
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Education

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The Wharton School

MBA, Business 1996-08-01 - 1998-05-01
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Kenyon College

BA, Biology 1987-08-01 - 1991-05-01

Work Experience

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Ipsen

Current

Ipsen

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Wawa, Inc.

2019-11-01 - 2024-06-01

Wawa, Inc.

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Pfizer

1999-06-01 - 2018-05-01

Pfizer

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Booz Allen & Hamilton, Inc

1998-07-01 - 1999-06-01

Booz Allen & Hamilton, Inc

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Biogen

1994-03-01 - 1996-07-01

Biogen

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Alkermes

1992-07-01 - 1994-03-01

Alkermes

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Whitehead Institute

1991-07-01 - 1992-07-01

Whitehead Institute

Skills

Global Pharmaceutical Go-to-Market Strategy Brand Development new product launch partnership & alliances new product planning Sales and Marketing Change Management Market Development Crisis Management Vendor Management Stakeholder Management Corporate Social Responsibility Philanthropy Regulatory Compliance Product Development Issues Management Regional Planning Analysis Biotechnology

Summary

With more than 20 years of experience in marketing leadership roles across the global pharmaceutical sector, I have a demonstrated track record of consistently outperforming targets, delivering top-line growth and profitability, rapidly launching new products and therapies, and forging mission-critical partnerships and alliances worldwide. As Commercial Lead for Bevacizumab at Pfizer, I laid the foundation to achieve $143M in revenues versus a target of $100M, with sales expected to peak at $800M. As Global Head of Marketing for Chantix at Pfizer, I achieved $883M in global sales, representing 80% of the drug’s peak sales forecast within the 1st year of launch versus an industry average of 20%. As Director of Marketing at Pfizer, I developed a $33M grant program, earning Pfizer recognition as the 3rd largest funder of tobacco control initiatives (behind the Gates Foundation and Bloomberg Philanthropies) and played a key role in awarding grants to 15 NGOs in 26 countries across the developing world. And as Senior Marketing Manager at Pfizer, I achieved $300M in 1st year revenues for Caduet without cannibalizing sales of either Norvasc or Lipitor.

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