J.J. Ruscella

Chief Executive Officer @ Ruscella Immersive Founder & Chief Executive Officer at Ruscella Immersive | Immersive Learning & Simulation Strategist | XR Lab Architect | Storytelling & Experience Design Leader

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Education

Rutgers University

MFA, Theatre 1992-08-01 - 1995-05-01

University of South Florida

BA, Theater 1991-01-01 - 1993-01-01

Seminole State College of Florida

Associate of Arts - AA, Theatre Arts 1989-08-01 - 1991-05-01

Lake Mary High

, - 1989-06-01

Work Experience

Ruscella Immersive

Current

Ruscella Immersive

MARTHA (Multi-Agency Research Technology Hub Alliance)

Current

MARTHA (Multi-Agency Research Technology Hub Alliance)

SCITI Labs (Department of Homeland Security Partnership)

Current

SCITI Labs (Department of Homeland Security Partnership)

AccessVR

2020-12-01 - 2025-01-01

AccessVR

Shenandoah University - SCIL labs

2017-07-01 - 2021-01-01

Shenandoah University - SCIL labs

Institute for Interactive Performance

2016-03-01 - 2017-07-01

Institute for Interactive Performance

Shenandoah University

2012-07-01 - 2017-07-01

Shenandoah University

KRS Productions

2009-01-01 - 2017-01-01

KRS Productions

Caius Productions inc

2001-07-01 - 2017-01-01

Caius Productions inc

HigherLife Publishing & Marketing

2011-12-01 - 2012-12-01

HigherLife Publishing & Marketing

Skills

immersive learning immersive technology Immersive content creation Consulting Theatre Film Immerive Learning Film Production Creative Direction Simulations Education Storytelling Public Speaking Teaching Creative Problem Solving Virtual Reality (VR) Augmented Reality (AR) Directing Producing Art Direction

Summary

As a founder and immersive learning strategist, I specialize in designing and leading initiatives that use emerging technologies to drive meaningful experiences in education, training, and storytelling. My work spans academia, government, and private sectors, with a focus on building scalable, human-centered immersive ecosystems. Currently, I serve as the Chief Executive Officer at Ruscella Immersive, where we develop immersive labs and narrative-driven content for clients across industries. I have previously co-founded AccessVR and founded the Shenandoah Center for Immersive Learning (SCIL), and contributed to federal innovation partnerships including SCITI Labs and MARTHA through the Department of Homeland Security. With experience in executive leadership, creative direction, curriculum design, and immersive content production, I bring a comprehensive approach to experience design that combines strategic planning with deep creative expertise.

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