Jocelyn N. Rasekhi

Summary

I'm a vibrant, accomplished Marketing Consultant with a zest for tackling challenges and delivering impactful solutions. I thrive when helping clients bring their marketing goals to vivid life. I’ve partnered and worked with B2B and B2C clients for over a decade — from small startups to high-tech enterprises to nonprofits — discerning the unique issues faced by each client, determining a marketing strategy to address those issues; then, transforming that strategy into focused campaign action…all the while assessing and adjusting to get optimal results. Along the way...we have fun. We enjoy the ride. But, above all, we reach the goals we set out to achieve. If you’d like to work with an innovative problem-solver and creative marketer savvy in content marketing, multi-channel integrated campaigns, branding, marketing programs, sales enablement, and data-driven analysis, look no further. I collaborate seamlessly with cross-functional global teams believing that human connection and understanding are key to working with others. Of course, I can independently take the reins on my own as well. My personal mantra is to approach life's challenges with a healthy dose of optimism, something we can always use more of these days! I tap into that positive energy when I work with clients, on projects, and with global teams to ensure the success of every brand. Get in touch and let's talk about how I can partner with you to support your marketing efforts. Jocelyn N. Rasekhi Senior Marketing Consultant & Principal JOYNESS MARKETING Portfolio available upon request. e. jocelyn@rasekhi.net m. +1.415.706.3710 SKILLS & EXPERTISE * Content Marketing Strategy, Framework, and Execution * Integrated Marketing Program Management * Value-centric Messaging, Copywriting, and Communications * End-to-End Project and Stakeholder Management * Go-To-Market and Lifecycle Marketing Execution * Branding and Creative Development * Website Design, Development, SEO/SEM Optimization * Sales Enablement Asset Creation * Demand Generation Implementation * Agency / Vendor Recruitment and Management * Social Media Platform Optimization * Buyer Persona Profiles and Use Case Creation * Data-driven Marketing Analysis and Recommendations * Channel Partner Marketing and Alliances