Jodi M. Swartz

Summary

With over 20 years of experience leading both in-house and agency teams, my career spans leadership roles across diverse organizations, from startups to Fortune 500 companies, giving me a unique perspective on the challenges facing today's B2B marketing leaders. I've successfully led marketing and communications for international public companies, global PE-backed scale-ups, and mid-market enterprises in sectors including SaaS, manufacturing, energy, financial services, insurance, and technology. My expertise lies in building high-performing teams, aligning marketing initiatives with revenue objectives, and delivering measurable impact. Key achievements include: * Managing marketing and communications for a $5.5B+ insurance carrier/SaaS company at National General Holdings Corp., overseeing 30+ brands during COVID-19 and a $4B acquisition * Developing global go-to-market strategies and restructuring a 30+ member team at Payscale * Leading a 25+ member team for a $22B global packaging leader at WestRock, driving demand across Americas, EMEA, and APAC * Launching a global B2B revenue marketing practice at Weber Shandwick My approach balances vision with execution, embracing change and innovation to create meaningful impact. I believe in fostering a culture of continuous learning and collaboration, turning challenges into opportunities for growth. * Focus areas: * Strategic Growth, Go-to-Market Leadership, Digital Transformation, Brand Management, Demand Generation, Crisis Communications, and Team Leadership. Let's connect to explore how we can drive innovative marketing strategies that deliver tangible business results for your organization. * Tools and Tech: * AdTech: Google Ad Words, Google Display Network, Vimeo, YouTube, LinkedIn (Ad Platform), Facebook (Ad Platform), DemandWorks, ClickMeter, Instagram (Ad Platform), Twitter (Ad Platform), DoubleClick, AdRoll, Taboola, Outbrain * MarTech: * Marketo, Goldcast, WordPress, 6sense, Sendoso, Optimizely, Drift, Pendo, Crayon, Eloqua, Sitecore, Oktopost, Conductor, Brightcove, ZeroBounce, Mention, Widen, HubSpot, Uberflip, Pardot, Hootsuite, Sprout Social, Canva, SurveyMonkey, Hotjar, Typeform, SEMrush, Moz, MailChimp, Constant Contact, Pardot * SalesTech: * SFDC (Salesforce), HighSpot, SalesLoft, ZoomInfo, LinkedIn Sales Navigator, ClearBit, Gainsight, SlapFive, Seismic, Kickfire, Xant (insidesales.com) * Social Platforms: * LinkedIn, Facebook, Instagram, Twitter, YouTube, Vimeo, TikTok, Pinterest, Snapchat, Reddit, Medium * Analytics: * Google Analytics, Tableau, PowerBI