John Sommerfield
Education
Stanford University
AM, International Policy Studies -
Stanford University
AB, International Relations, French Studies -
St. Mark's School of Texas
, -Work Experience
Business Communications (Marketing, Content, and Public Relations Consultancy)
Current
Business Communications (Marketing, Content, and Public Relations Consultancy)
Kidokinetics of San Francisco
Current
Kidokinetics of San Francisco
Boku
2022-10-01 - 2023-01-01
Boku
PYMNTS
2021-05-01 - 2022-08-01
PYMNTS
Silicon Valley Bank
2020-10-01 - 2021-05-01
Silicon Valley Bank
Business Communications (Corporate Marketing and Public Relations Consultancy)
2019-01-01 - 2021-05-01
Business Communications (Corporate Marketing and Public Relations Consultancy)
i2c Inc.
2015-01-01 - 2018-01-01
i2c Inc.
Salesforce
2014-01-01 - 2015-01-01
Salesforce
Charles Schwab
2008-01-01 - 2014-01-01
Charles Schwab
Business Communications (Public Relations and Corporate Marketing Consultancy)
2001-01-01 - 2008-01-01
Business Communications (Public Relations and Corporate Marketing Consultancy)
Skills
Summary
Marketing, corporate communications, editorial, and content marketing strategy leader with deep experience executing integrated marketing and thought leadership communications programs for leading enterprise tech, fintech, financial services, aerospace, and defense tech companies. I am a brand storyteller and seasoned writer. I love the challenge of making sophisticated B2B and B2B2C solutions resonate with diverse audiences and devising the right go-to-market programs and content to maximize engagement and generate demand. Expertise in full-stack outbound marketing, including content development, content marketing, thought leadership, corporate communications and PR, internal communications, marketing management, demand generation, sales enablement, field communications, and go-to-market execution. Specialties: • Thought leadership content and content marketing strategy: research, writing, editorial direction and management, content team and agency management, content syndication, writing and editing: blogs, video, white papers, content syndication • Corporate communications: public relations, internal communications, executive communications, crisis communications, analyst relations, social media • Marketing and brand strategy: messaging and positioning, program management, content marketing • Demand generation: Lead nurturing, ABM, digital campaigns, messaging, personas, mapping content / assets to buyer journeys, SEO copywriting • Sales enablement: Product positioning and messaging, field communications, go-to-market planning and execution, BDR and sales support, customer marketing
