John Hibel
Education
Massachusetts Institute of Technology
SB, Electronic Materials Engineering with a minor in Economics -Work Experience
InVita Healthcare Technologies
Current
InVita Healthcare Technologies
Infrrd
2019-09-01 - 2021-06-01
Infrrd
Verint
2017-12-01 - 2019-08-01
Verint
Contact Solutions (Acquired by Verint)
2011-06-01 - 2017-11-01
Contact Solutions (Acquired by Verint)
West Interactive
2009-07-01 - 2011-06-01
West Interactive
PSS Help (Product Support Solutions)
2007-08-01 - 2009-07-01
PSS Help (Product Support Solutions)
Voxeo
2006-05-01 - 2007-08-01
Voxeo
Vonage
2003-02-01 - 2006-04-01
Vonage
VoiceGenie Technologies (Acquired by Genesys)
2000-09-01 - 2003-01-01
VoiceGenie Technologies (Acquired by Genesys)
Nokia
1997-01-01 - 2000-01-01
Nokia
Skills
Summary
I’ve been called a disruptor, and I’m proud of it. The world moves too fast these days to rest on your laurels and be satisfied with the status quo. That applies to your customers, too. If you don’t continually earn their trust and engage with them in meaningful ways, somebody else will. And that’s what I do FOR YOU if I’m on your side, or TO YOU if I’m working for the other team. As a marketing executive, I’m all-in on digital and inbound. I believe you have to add value before your customers will give you an opportunity to extract value. I’m a stickler for exceptional content, original ideas, and simple stories that are easy to grasp when attention is so hard to come by. I love to inspire teams so they can produce the remarkable. I’m a functional chameleon who’s had hands-on experience in marketing, sales, project management, engineering, finance, and product management. It’s easy for me to switch colors and understand someone else’s point of view. That comes in handy when you’re trying to get inside the mind of your customer. I love making new professional acquaintances. Feel free to reach out if you’d like to share ideas about customer engagement, digital marketing, hot new technologies, or the economics of baseball. Specialties: Inbound marketing, content marketing, digital marketing, SEO, customer engagement, marketing automation (HubSpot guru since 2011), technology marketing, customer stories, lead generation, buyer personas, digital context, buyer journey, mobile engagement, learning new industries and technologies, translating Geek to plain English.
