John Riester
Education
Shippensburg University of Pennsylvania
MBA, Business Management 1972-01-01 - 1974-01-01Work Experience
Discovery Works, Inc.
Current
Discovery Works, Inc.
Wellpoint, Inc.
2007-01-01 - 2008-01-01
Wellpoint, Inc.
HarperCollins Publishers
1989-01-01 - 1991-01-01
HarperCollins Publishers
Merrill Publishing
1988-01-01 - 1989-01-01
Merrill Publishing
South-Western Publishing Co.
1976-01-01 - 1988-01-01
South-Western Publishing Co.
Shippensburg and Bloomsburg Universities
1974-01-01 - 1976-01-01
Shippensburg and Bloomsburg Universities
Skills
Summary
-- Experienced Marketing Research professional with 20 years experience in both Corporate and supplier settings. Specialties include healthcare research, including healthcare insurance, medical devices, and pharmaceutical. -- Marketing Research experience also includes consumer package goods, travel and tourism, telecommunications, retail, manufacturing, durable goods, and others with many FORTUNE 500 companies. -- Employ both traditional tools and techniques for focus groups, IDIs, and Ethnographic methodologies. -- Former publishing executive with 15 years experience at executive levels with major college textbook publishers. -- Active in volunteer charitable work as Advisory Board member for the Cincinnati Division of The Salvation Army. Developed, recruited, and manage an Advisory Board of Young Professional as volunteer. Specialties: Ethnography, application of creative qualitative research tools and techniques, analysis of findings
