John T W.

Summary

John is a result-driven digital marketing veteran having started in the early Web 1.0 days. His 15+ years of domestic and international leadership experience encompasses Internet and mobile in B2C eCommerce for merchandise sales and subscription SaaS, as well as B2B trade marketing. His hands-on work includes SEO, SEM, email, social, UI/UX/CRM, affiliate, content, loyalty, marketplace, etc. for customer acquisition and conversion. He attributes Lean management/Agile processes, key metrics and in-depth data analytics as his main drivers to success. Self-growth, taking on challenges, developing strategies, and excelling KPIs are John's professional motivators. His strengths also include integrated marketing, branding and entertainment IP licensing (physical goods and digital media) having worked on multiple multi-million dollar projects with brands such as Angry Birds, Transformers, and The Dark Knight with companies such as Kelloggs, LG and HP...as well as manufacturing work in China. John is entrepreneurial and thrives in less structured workplaces having participated in several technology startups; and is recognized as professional and corporate in his work with the Fortune 500s. His experience also includes working internationally in Hong Kong and Beijing, as well as domestically in San Francisco and New York City. Expertise • Selling via eCommerce including affiliate marketing, loyalty program, SEO, SEM, advertorials, etc. • Digital marketing and customer acquisition –PPC, PPI, Social, etc. to achieve ROI on web/mobile • Conducting quantitative analysis on digital metrics –ARPU, customer LTV, etc. to track and meet KPIs • Building ecosystems to increase sales and reduce attrition • Strategizing product and service market entry, and creating revenue channels • Arranging multi-faceted complex marketing deals between major media partners and clients • Planning integrated marketing campaigns with multiple touch-points for product launches