Jón Axel Ólafsson

Summary

Jón Axel Ólafsson, is owner and Chairman of Plentuz Investments and former CEO of Edda USA. Renowned radio and TV personality and business executive. Innovative entrepreneur with extensive background in media, marketing business development and restructuring. Born in Reykjavik, the Capital of Iceland, and has an MBA degree and a B.Sc. degree in Business Administration. Mr. Olafsson acquired Edda Publishing Ltd., one of Iceland´s oldest and most respected publishing houses, in 2009 and became its CEO. Since then Edda has specialized in publishing lifestyle, family and children's books and magazines, especially Disney-related. He also founded Edda USA (www.eddausa.com), Edda Europe (www.eddaeurope.com), and Edda Nordic, focusing mainly on licensee operations with Disney and other respectable brands. Mr. Olafsson was awarded the prestigious Disney Marketing Awards in 2010 with his team. Novator, a EUR 900 million investment company, hired him in 2006 as the company entered the mobile market. Novator operates Play in Poland and Nova in Iceland. There he was responsible for local marketing strategy and business planning. With that job done, Novator, hired him to oversee the content and online developing creation for Arvakur, Iceland´s largest newspaper, and online publishing company, where he stayed until he bought Edda Publishing Company in 2009. Mr. Olafsson successfully owned and operated two radio stations and co-hosted the most popular radio morning show in Icelandic history that repeatedly set daytime listening records that haven't been matched or broken since. He has worked as a manager and VP for all leading media firms in Iceland, specializing in turnaround management and restructuring. The longest involvement has been with 365 Media, the largest privately owned media company in Iceland.