Jon Watts
Education
University of Cambridge
MA Cantab, MPhil, Social and political science 1989-01-01 - 1992-01-01
University College School
, 1981-01-01 - 1989-01-01Work Experience
Coalition for Innovative Media Measurement (CIMM)
Current
Coalition for Innovative Media Measurement (CIMM)
Progress Partners
Current
Progress Partners
The Project X Initiative
Current
The Project X Initiative
Beet.TV
Current
Beet.TV
The TV Data Initiative
2021-03-01 - 2023-08-01
The TV Data Initiative
MTM
2005-03-01 - 2021-08-01
MTM
IBC - International Broadcasting Convention
2016-02-01 - 2020-01-01
IBC - International Broadcasting Convention
fathom
2003-01-01 - 2005-01-01
fathom
Spectrum Strategy Consultants
1997-01-01 - 2003-01-01
Spectrum Strategy Consultants
Skills
Summary
As the Managing Director of Coalition for Innovative Media Measurement (CIMM), I lead a cross-industry organization that aims to cultivate innovations, improvements and best practices in media measurement, the use of new metrics, and data collaboration and enablement. I have over 25 years of experience in the media and advertising industries, specializing in media and advertising, digital, creativity, strategy, organizational development, branding and marketing, new consumer technologies, film and entertainment, mobile services, regulation, and internet. In addition, I serve as the Executive Director of The Project X Initiative, a strategic advisory collective of media and advertising innovators that fosters collaboration and experimentation across the industry. I am passionate about driving data-driven innovation and transformation in the media and advertising sectors, and I enjoy working with diverse and talented teams and partners around the world.
