Education
Green Mountain College
Bachelor of Arts - BA, Liberal Studies -Quinnipiac University
Master of Business Administration - MBA, (expected 2026) -Work Experience
Quinnipiac University
Current
Quinnipiac University
Shelter Interactive
Current
Shelter Interactive
Match Marketing Group
2013-01-01 - 2015-09-01
Match Marketing Group
Match Weld
2013-08-01 - 2014-11-01
Match Weld
Digitas North America
2012-10-01 - 2013-01-01
Digitas North America
Gabardine
2010-02-01 - 2012-10-01
Gabardine
Webloyalty
2006-03-01 - 2010-01-01
Webloyalty
Havas Worldwide Digital
2005-02-01 - 2006-03-01
Havas Worldwide Digital
MeadWestvaco (MWV)
2004-08-01 - 2005-02-01
MeadWestvaco (MWV)
Thomson Learning
2001-06-01 - 2004-07-01
Thomson Learning
Skills
Summary
Digital marketing enhances engagement, strengthens brand visibility, and is cost-effective. As a strategic and transformational UX and digital strategy executive, I possess extensive agency and client-side experience. During my career, I have designed and developed digital tools and experiences that align with organizational goals, particularly in fostering growth, enhancing brand awareness, and bolstering customer loyalty. I also drive digital initiatives encompassing content marketing, AI, and disruptive technologies while setting an overarching strategy, managing the agency of record, and leading internal teams to cultivate cultures of innovation and excellence. Further, I am passionate about the pursuit of innovation. Below is a selection of the top accomplishments from my career with Quinnipiac University: • Increasing the university website traction after a complete rebuild, achieving more than 250,000 unique visitors and 8 million pageviews annually in support of a record admissions performance. • Finding and developing content marketing function, launching “QU Today” as digital publication and e-mail platform, growing the subscriber base to more than 100,000, with the platform generating over 1 million pageviews annually. • Leading the invention and internal trials of AI-powered consumer tools development; one focused on “One Stop” student service platform, demonstrating potential 80% reduction in manual labor and significantly enhancing operational efficiency, and one evolved academic experience through personalized note-taking. I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at jawitsky@gmail.com.