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Judy Hoffmann

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Partner @ Brand Lightning Strategic Marketing | Brand Development | Marketing Communications | Social & Digital Marketing
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Education

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UC Santa Barbara

Bachelor's degree, Communications 1982-01-01 - 1986-01-01
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Stanford University Graduate School of Business

Executive Program for Women Leaders, 2013-01-01 - 2013-01-01

Work Experience

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Brand Lightning

Current

Brand Lightning

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Hoffmann Consulting - Brand Marketing

2016-01-01 - 2019-01-01

Hoffmann Consulting - Brand Marketing

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NETGEAR

2007-01-01 - 2016-01-01

NETGEAR

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Sandisk

1997-01-01 - 2007-01-01

Sandisk

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Simon & Schuster

1994-01-01 - 1997-01-01

Simon & Schuster

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Symantec

1989-01-01 - 1994-01-01

Symantec

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Lutat, Battey & Assoc.

1987-01-01 - 1989-01-01

Lutat, Battey & Assoc.

Skills

Creative Strategy Branding & Identity Customer Engagement Increasing Brand Awareness Marketing Operations Multi-channel Marketing Social Media Marketing Digital Marketing Management Networking Communications Planning Google Adwords Mobile Marketing Web Marketing Event Planning Advertising Project Management Corporate Branding Analytics Multimedia

Summary

Senior marketing executive with successful experience in building unique brands in competitive high tech consumer and business-to-business environments. Proven expertise in marketing strategy development, corporate marketing and marketing communications, product positioning, and overall brand development and management. Results-focused leadership style with proven ability to mentor staff, lead high-performance internal and agency teams, and inspire creativity. Specialties include: Brand and marketing strategy, advertising, social media marketing, collateral development, product packaging, channel marketing, merchandising, direct mail, lead generation, promotional planning, global website management, e-commerce, digital marketing, PR, events, global product launches, and corporate identity.

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