Education
UC Santa Barbara
Bachelor's degree, Communications 1982-01-01 - 1986-01-01Stanford University Graduate School of Business
Executive Program for Women Leaders, 2013-01-01 - 2013-01-01Work Experience
Brand Lightning
Current
Brand Lightning
Hoffmann Consulting - Brand Marketing
2016-01-01 - 2019-01-01
Hoffmann Consulting - Brand Marketing
NETGEAR
2007-01-01 - 2016-01-01
NETGEAR
Sandisk
1997-01-01 - 2007-01-01
Sandisk
Simon & Schuster
1994-01-01 - 1997-01-01
Simon & Schuster
Symantec
1989-01-01 - 1994-01-01
Symantec
Lutat, Battey & Assoc.
1987-01-01 - 1989-01-01
Lutat, Battey & Assoc.
Skills
Summary
Senior marketing executive with successful experience in building unique brands in competitive high tech consumer and business-to-business environments. Proven expertise in marketing strategy development, corporate marketing and marketing communications, product positioning, and overall brand development and management. Results-focused leadership style with proven ability to mentor staff, lead high-performance internal and agency teams, and inspire creativity. Specialties include: Brand and marketing strategy, advertising, social media marketing, collateral development, product packaging, channel marketing, merchandising, direct mail, lead generation, promotional planning, global website management, e-commerce, digital marketing, PR, events, global product launches, and corporate identity.