Juliana Spaven

Summary

Agency leaders, do some of your clients frustrate you? Are they not sure of what they stand for? Do they expect to get from here to there, but have no idea how to pull that off? Are they unable to articulate what makes them distinctive? And *you're* left to deliver on a soggy brief?! I've been there. I know the struggle of trying to build a credible, compelling brand with not much to go on. -> It lengthens the creative process (because the client's not sure what "feels" right). -> It deflates your creative teams and drains inspiration with every round of revision. -> And it stops your agency from doing award-winning work that sets you apart. I solve for that. I partner with agencies and use strategy and insights to clear up client confusion about who your clients are and how they’re different. I deliver sharp, clear briefs that inform and inspire your teams. And I help make the creative process fun - like it used to be. How? I spent 2+ decades at world-famous agencies branding world-famous brands. I'm talking about brands that faced challenges like: -> how are we really different? -> what unique value do we bring? -> what is our genuine and ownable brand story? -> what makes us magnetic to the next stage of growth? The strategies I used to repair global brands are the same ones I use today with the agencies I partner with. When we work together, I help your clients: -> get clear about who they are, -> the value they bring, -> what they do and -> why they do it better than anyone else. And I do this while engaging and inspiring your teams to deliver captivating, distinctive creative work. I work with: -> Agencies that want a strategic sparring partner for sharper and better work; -> Strategy teams that want solutions based on objective research; -> Specialized shops that want to augment their service offerings; and -> Agencies that want to deliver magnetic work that attracts the wow! factor. Some feedback: -> "I work with Juliana every chance I get. She brings a higher-level of discourse to any project without ever trying to be 'the smartest person in the room.' She moves beyond an educated guess to true insights that drive both creative ideas and the business.” -> "I hate the touchy-feely approach to strategy and thankfully she's nothing like that—her approach is based on research, insights and analysis to deliver smart, objective positioning, which appeals strongly to our corporate client base." Want to know more? DM me to discover how we can partner together.