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Julie Burns

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Principal @ Seal Rock Research
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Education

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University of California, Santa Cruz

B.A., Literature 1968-01-01 - 1972-01-01
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Buffalo State University

Ph.D., Comparative Literature, Languages and Linguistics -
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Buffalo State University

M.A., French -

Work Experience

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Seal Rock Research

Current

Seal Rock Research

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PeerLogic

1991-01-01 - 1993-01-01

PeerLogic

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Lotus Development

1986-01-01 - 1991-01-01

Lotus Development

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Data General

1983-01-01 - 1986-01-01

Data General

Skills

Qualitative Research Focus Groups In-Depth Interviews Semiotics Ethnography Cognitive Interviewing Research Design Marketing Strategy Interviews TRX Competitive Intelligence Product Marketing Program Management Consumer Insight Customer Insight Messaging Analytics Data Analysis Report Writing Digital Media

Summary

My goal is to deliver high-quality, actionable research that enables companies to make sound decisions and successful products. Seal Rock Research integrates customer experience across the entire product lifecycle: • Product requirements/needs discovery • Product concept and design • Go-to-market strategy • Branding, messaging and positioning Seal Rock Research focuses on technology, life sciences and digital media. Our clients range from the largest Fortune companies to venture-funded startups. Seal Rock Research supports our community through pro-bono or at-cost research for clients including San Francisco Ballet, San Francisco Opera, United Nations Association, World Affairs Council, UC Santa Cruz and the American Cancer Society.

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