Julie Knight-Ludvigson
Education
University of California, Berkeley
B.A., History -
Columbia Business School
Brand Leadership - Executive Education Program, 2014-01-01 -Work Experience
Smart Communications.
Current
Smart Communications.
Culture Amp
2024-01-01 - 2025-05-01
Culture Amp
Knight Ludvigson Advisors
2023-10-01 - 2024-02-01
Knight Ludvigson Advisors
Unit4
2019-06-01 - 2023-10-01
Unit4
Next Concept HR Association (NCHRA)
2019-01-01 - 2019-12-01
Next Concept HR Association (NCHRA)
Topia
2018-01-01 - 2019-06-01
Topia
Reflektive
2017-02-01 - 2018-01-01
Reflektive
Zendesk
2015-06-01 - 2017-02-01
Zendesk
SAP
2015-01-01 - 2015-06-01
SAP
SAP SuccessFactors
2012-01-01 - 2015-01-01
SAP SuccessFactors
Skills
Summary
Passionate, results-driven marketing executive with experience in brand building, demand generation, and customer engagement strategies and programs. Proven ability to shape marketing strategies and deliver bottom-line growth for start-up, midsize and large multi-national organizations. Extensive experience in building, scaling and managing global marketing teams as well as leading organizations through change management. Areas of Expertise: • Marketing Strategy & Planning • Brand Building • Messaging and Positioning • Demand Generation • Digital and Content Marketing • Thought Leadership/Sponsored Research • Customer References & Story-telling • Ecosystems & Partner Marketing • Customer Adoption Marketing & Communities • Global Field Marketing • Event Marketing: 3rd Party Industry & user conferences • Lead Generation/Business Development (tele) • Marketing Automation and CRM Platform Technology Focus Areas: SaaS, Enterprise & Line-of-Business Applications (HCM, CRM, SRM), Social Collaboration, Networking, Mobile and Cloud Computing, SME/SMB, Database, Hardware Audience Focus Areas: C-Suite, HR, Sales, Services, Marketing, Finance, Procurement, IT and Developer
