Education
University of Victoria
Bachelors of Fine Arts, Writing, English 1993-01-01 - 1998-01-01Work Experience
Capulet Communications
Current
Capulet Communications
Web of Change
2014-03-01 - 2016-01-01
Web of Change
Fireworks Factory Conference for Smart Web Marketers
2013-01-01 - 2013-01-01
Fireworks Factory Conference for Smart Web Marketers
Biro Creative
2010-01-01 - 2012-01-01
Biro Creative
High Tech Start Ups in Ireland, Canada and the US
2001-03-01 - 2003-03-01
High Tech Start Ups in Ireland, Canada and the US
Arts Club Theatre Company
1999-12-01 - 2001-02-01
Arts Club Theatre Company
Artemis Creative
1997-03-01 - 1999-11-01
Artemis Creative
Skills
Summary
Capulet makes Remarkables—high-impact digital marketing campaigns that attract attention and get people fired up about causes and businesses that are making positive change in our world. A decade ago we read Seth Godin's marketing bible, Purple Cow, and a light went on. To make real change you've got to grab attention and inspire people to act. We've been making Remarkables and teaching marketers how to make their own inventive campaigns ever since. At Capulet we've spread the Remarkables manifesto and talked up the need for marketing innovation with news media including the CBC, BBC, Wired and the Wall Street Journal. We're the authors of Friends with Benefits: A Social Media Marketing Handbook, one of the first books published on the topic of social media marketing. Capulet works with ambitious and gutsy non-profits and companies that care, like the United Nations, Mountain Equipment Co-op and Greenpeace International.