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Kara McCartney

Kara McCartney

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President, DTAG, N. America overseeing both TVE, Inc. and 2CV @ President DTAG, N. America, overseeing the growth of TVE, Inc. and 2CV and helping to shape the global growth strategy for DTAG enterprises as it rapidly evolves as a strategy and insight-based solutions provider.
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Education

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Sarah Lawrence College

BA, Creative Writing, Psychoanalytic Theory, Lit. Theory 1990-01-01 - 1993-01-01
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Wadham College, Oxford University

Year abroad, 1991-01-01 - 1992-01-01

Work Experience

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The Value Engineers and 2CV

Current

The Value Engineers and 2CV

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The Value Engineers

Current

The Value Engineers

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FutureBrand

2018-08-01 - 2020-01-01

FutureBrand

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Greenberg: Now Material

2014-04-01 - 2018-08-01

Greenberg: Now Material

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Landor Associates

2005-06-01 - 2014-03-01

Landor Associates

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Independent Consulting

2003-02-01 - 2005-01-01

Independent Consulting

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Publicis

1999-01-01 - 2002-01-01

Publicis

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Ammirati Puris Lintas

1996-01-01 - 1999-01-01

Ammirati Puris Lintas

Skills

Management Consulting Leadership Analytics Research Skills Product Development Communication Customer Insight Ethnography Brand Architecture Qualitative Research Strategic Brand Positioning New Business Development Account Management Segmentation innovation Packaging design Corporate identity Brand Strengthening Brand Extensions Brand Performance

Summary

My curiosity has no boundaries. My need for answers is absolute. My affection for people is everything. For 30 years I've focused this energy in the pursuit of developing and enabling strong, compelling and relevant brands. I take on a brand project and by the end there is a clear vision for the future - their potential is realized, harnessed and channeled. Research and strategic thinking are central to how I plan, work and think.

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