Karine Malzahn

Founder/Baker @ Sammy Lamb Bakeshop Mom | Baker | Senior Marketing leader driving product innovation, optimizing marketing infrastructure, and executing data-driven branding/marketing programs

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Education

California State University, Fullerton

Business, Marketing 1995-01-01 - 2000-01-01

Work Experience

Sammy Lamb Bakeshop

Current

Sammy Lamb Bakeshop

Coastal Collective Inc.

Current

Coastal Collective Inc.

Conexiant

2023-07-01 - 2025-01-01

Conexiant

MeridianLink

2021-10-01 - 2023-06-01

MeridianLink

Spireon

2017-02-01 - 2021-06-01

Spireon

Telogis, A Verizon Company

2014-07-01 - 2017-02-01

Telogis, A Verizon Company

TeleCommunication Systems, Inc.

2009-12-01 - 2014-07-01

TeleCommunication Systems, Inc.

Networks In Motion

2006-10-01 - 2009-12-01

Networks In Motion

Conexant

2000-06-01 - 2006-10-01

Conexant

Skills

Product Marketing Mobile Devices Product Management Go-to-market Strategy Start-ups Strategy Marketing Marketing Strategy Product Launch Mobile Applications Mobile Technology Wireless B2B Brand Management Advertising Competitive Analysis CRM Business Development Corporate Communications Sales Operations

Summary

Over the past 25+ years, I have acquired extensive experience in building marketing systems and teams from the ground up in fast-paced start-up environments, including driving strategic GTM/customer focus, cultivating robust partner ecosystems with Fortune 10-500 distributors/OEMs, and leveraging trend analysis to execute product campaigns while maintaining brand consistency and compliance.

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