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Karin McEwen

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Senior Director of Worldwide Marketing Programs @ MathWorks Senior Director || Hiring Leaders - join our team!
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Education

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Simon Fraser University

, -

Work Experience

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MathWorks

Current

MathWorks

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Integrated Automation Systems

1989-01-01 - 1991-01-01

Integrated Automation Systems

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Dynapro Systems

1987-01-01 - 1989-01-01

Dynapro Systems

Skills

Demand Generation Marketing Automation Product Marketing Sales Enablement Lead Generation International Marketing Sales Process Marketing Communications Go-to-market Strategy Analytics Start-ups Multi-channel Marketing Strategic Partnerships Product Management Enterprise Software SaaS B2B Marketing

Summary

Senior marketing leader with deep experience across go-to-market and launch strategies, integrated marketing campaigns, account-based marketing, and sales enablement programs. Extensive use of data to drive decisions, including deployment of AI-based lead scoring. Skilled in cross-functional management across the organization and across cultures. Passionate about team development and creating an environment that fosters the persistent learning necessary to excel at marketing in today’s transforming world.

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