Kathleen Kruse

President @ Digital Content + Marketing Strategist - focused on learning, innovation, social business, future of work

Phone Number encrypt_section

Education

Santa Clara University Leavey School of Business

MBA, Innovation Management -

Stanford University

, Graduate Studies: Organizational Behavior, Statistics -

University of Washington

BA, News/Editorial Journalism -

Work Experience

Kruse Consulting

Current

Kruse Consulting

Grapevine Web Development & Marketing

1998-04-01 - 2000-09-01

Grapevine Web Development & Marketing

Stirling & Cohan Marketing/Communications

1994-01-01 - 1997-01-01

Stirling & Cohan Marketing/Communications

Hill & Knowlton

1991-01-01 - 1992-01-01

Hill & Knowlton

Adams & Allgood

1988-01-01 - 1991-01-01

Adams & Allgood

Skills

Contract Recruitment Recruitment Marketing Strategy Corporate Positioning Web Strategy Market Analysis Competitive Analysis Marketing Communications Brand Development Content Strategy Information Architecture Social Media Blogging SEO Content Curation Community Management User Experience Web Analytics Copywriting Digital Marketing

Summary

MARKET-INSPIRED CONTENT STRATEGIES AND SERVICES - When technology and service-driven companies need to engage and educate target audiences through print and digital experiences they call me. I blend analytical insight, creative vision and the power of the English language to define and develop communications deliverables that are relevant, useful and persuasive. My efforts have won credibility and market momentum for some of the world’s most innovative brands. PARTIAL CLIENT LIST 3Com - Adobe - Adrenaline Software - Apple - Claris/FileMaker - Cognos/IBM - Covad - Creekside Communications - Database Marketing Solutions - Efiki - Expertus - General Mills - Grapevine Software - gThankYou - IPG Emerging Media Lab - JD Power and Associates - JR Associates - Matrix Partners - Mercury/HP - Mindjet - NCR - Netscape - RR Donnelley - RSA Security - SoftwareStreet.com - TalentCulture - Talented Learning - ThirdVoice - Tibco - Veritas - WebTV - Wellspring Data - Yahoo! - Ziff-Davis Publishing SPECIALTIES • Brand Positioning + Messaging • Integrated Marketing Strategy + Program Planning • Blog Editorial Direction + Production + Content Marketing • Social Media Management + Community Development • Web Content Analysis + Strategy + Development • User Experience Analysis + Information Architecture • Web/Print Promotions Concept Development • Copywriting + Editing • Digital Performance Monitoring + Analysis + Continuous Improvement • Internal/External PR + Evangelism • Partner/Developer Marketing • Customer Acquisition + Retention Program Development • Project/Budget Management

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