Work Experience
Innovative Voice Marketing
Current
Innovative Voice Marketing
MicroAge
1995-04-01 - 2001-05-01
MicroAge
Summary
Kathy Miranda brings over six years of technology marketing expertise to each of her customers. innovativevoice marketing specializes in creating and executing results-oriented marketing plans for small and medium-sized companies. She has served clients from the diversified fields of communications solutions providers, online gift stores, recruiters, keynote speakers, local government, computer distributors, shipping/mailing centers, and pos system manufacturers, to name a few. Kathy has front line marketing expertise in event planning, web site creation, electronic newsletters, copywriting for collateral and web, customer surveys, customer and internal sales programs, budget creation, program communications monitoring corresponding sales. She contributed to numerous collateral/brochure creation projects and was responsible for print advertising acting as the primary contact with trade publications for a Fortune 500 computer distributor. At the distributor, she was responsible for tracking and reconciling annual vendor co-op funds of approximately $1 million. Kathy is an active member of the Arizona Small Business Association and the Greater Phoenix Chamber of Commerce. She also participates as an Apollo College Advisory Board Member and a Brownie Troop Leader. Specialties: We partner with small & medium-sized businesses to create and implement inventive and effective marketing tactics. We research our customers' current and past marketing efforts, their culture, goals, employees and customers. We blend that knowledge with the latest techniques: Internet, email and web marketing and traditional approaches such as direct mail, promotional products, telemarketing and public relations to form a complete marketing campaign, new company or new product launch.