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Katja Riefler

Katja Riefler

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Principal, Managing Director @ AIM Group (Marketplaces / Classifieds) Principal, Managing Director at AIM Group (Business Intelligence Services for the Digital Marketplaces Industry)
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Education

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Ludwig-Maximilians-Universität München

M.A., Politics, Philosophy, American Studies 1987-01-01 - 1991-01-01
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Freie Universität Berlin

lic. rer. publ, communication sciences 1988-01-01 - 1990-01-01

Work Experience

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AIM Group (Marketplaces / Classifieds)

Current

AIM Group (Marketplaces / Classifieds)

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RISolutions

Current

RISolutions

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AIM Group (Marketplaces / Classifieds)

2007-08-01 - 2014-11-01

AIM Group (Marketplaces / Classifieds)

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MW Verlag - CCC Concept

2007-01-01 - 2009-01-01

MW Verlag - CCC Concept

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mbt Online KG

1996-05-01 - 1997-12-01

mbt Online KG

Skills

Local Search Strategic Consulting Citizen Journalism Business Modeling Social Media Online Marketing Online Advertising Publishing Classifieds Customer Service Usability User Experience Mobile Marketing Mobile Applications Monetization Business Problem Solving Pricing Advertising Performance Based Marketing

Summary

Part of AIM Group since 2002. Principal, Managing Director at AIM Group since 2015. Built the EMEA business. Also responsible for organizing our international conferences (aimgroup.com/conferences/) and speaker at various conferences. I helped found the first Internet organization owned by and for German newspapers, MBT Online KG, in 1996. In 1998 I founded RISolutions, my own consultancy based in Munich, Germany, assisting publishers in making the most out of the digital age, helped build the first Internet classifieds portal in Germany. I started my career originally as a journalist and newspaper editor, but turned to the business side pretty soon. I'm the author of the first book in German on online newspapers (1st edition 1995, German only) among several other books and reports. Specialties include: · Trend scout on emerging Internet and mobile developments · Turning online classifieds into a business · Assisting publishers to profit from the Internet · Connecting online and offline operations · Business development · Strategic consulting

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