Kat Jenkins
Education
Western Kentucky University
Bachelor of Arts (B.A.), Broadcast Journalism -Work Experience
Barnes Dennig
Current
Barnes Dennig
Sanger & Eby
2010-01-01 - 2019-07-01
Sanger & Eby
POSSIBLE
2007-01-01 - 2010-01-01
POSSIBLE
Strategy Style Consulting
2003-02-01 - 2007-01-01
Strategy Style Consulting
Aurora Casket Company
2000-05-01 - 2003-01-01
Aurora Casket Company
Hobsons
1996-05-01 - 2000-04-01
Hobsons
Cincom Systems
1992-01-01 - 1996-01-01
Cincom Systems
FRCH Design Worldwide
1990-01-01 - 1992-01-01
FRCH Design Worldwide
WVJS/WSTO
1989-01-01 - 1990-01-01
WVJS/WSTO
Skills
Summary
Accomplished strategy and marketing leader with deep expertise in aligning organizational strengths and objectives with target audience needs, inspiring interest, engagement, belief, and action – and driving measurable return on investment. Strong track record of developing new business strategies, channels, and revenue streams to drive outstanding business results. Fascinated by business model evolution, and inspired by creating something new that changes the game. Key skills include research, insight creation, strategy development and execution, digital marketing, new business development, content creation, presentations, SEO, social media strategy, client training and coaching, and team development. Track record of highly successful marketing programs and campaigns with measurable, impactful business results. Key accomplishments include: * development and execution of social recruiting strategy for Fortune 500 retailer * educating and coaching talent acquisition team in social recruiting strategy execution * development and execution of communications strategy for Fortune 500 retailer's innovative new business development program * increasing e-commerce sales to 30+% of business from less than 1% in 18 months * leading and growing digital business of multi-million dollar accounts for top digital agency * strategizing online e-commerce system that reduced customer service costs by 30%
