Kellyann (Kelly) Lanspa
Education
Middlebury Institute of International Studies at Monterey
BS, Russian and International Relations -
California State University, San Francisco
, International Business, Focus on Russia and China -
Direct Marketing Assc
, Online Marketing Certification -
Marketing Profs
, Marketing Writing BootCamp - 2003-01-01
Pragmatic Marketing Assc
, -
Six Sigma Greenbelt
, 2007-01-01 - 2008-01-01
Middlebury Institute of International Studies at Monterey
, Russian, International Relations -
Middlebury Institute of International Studies at Monterey
Bachelors, 1993-01-01 -
Peralta Community College District
certification, Ornamental Horticulture -Work Experience
Le Fleur et Lapin
Current
Le Fleur et Lapin
Adventure Tours/American Cruise Lines
Current
Adventure Tours/American Cruise Lines
BMC Software
2015-01-01 - 2022-01-01
BMC Software
CollabNet VersionOne (now Digital.ai)
2012-03-01 - 2015-03-01
CollabNet VersionOne (now Digital.ai)
APTARE
2011-01-01 - 2012-09-01
APTARE
ExpresShine/XpressSmile
2008-01-01 - 2012-01-01
ExpresShine/XpressSmile
Xyratex/ Seagate
2004-01-01 - 2008-07-01
Xyratex/ Seagate
Xyratex
2001-01-01 - 2004-10-01
Xyratex
Skills
Summary
I believe the best Marketing professionals have well rounded experience in a variety of Marketing and Sales disciplines to give them a clear 360 degree view of the business - from how products are made and priced, to communicating value, driving awareness, and developing relationships with customers and those that influence them. As a proven full-spectrum Marketing expert I have hands on experience in corporate and strategic communications, customer marketing, demand generation, SEO, product marketing and management, market research and business development, public relations and analyst relations. I also have direct and channel sales experience selling IT products and in running my own successful business. I have extensive experience in Storage and Data Center /cloud management and Networking technologies and in crafting and delivering the message for the C-Level including CEOs and CIOs. - New messaging and demand generation helped increase sales 30% year over year at Aptare. - Increased reference assets and case studies 400% through Customer Loyalty Program. - Increased analyst mentions over 75% and increased global press hits over competition by 75% at Xyratex. SKILLS *Strategic positioning & messaging *Collateral and sales tool content *Customer marketing *Analyst & PR relations *Social media, SEO optimization *Marketing automation, demand generation, Marketo, Salesforce *Market research and business analysis *Business development *Storage, data center and system management *Cloud and Big Data
