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Ken Rosen

Ken Rosen

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Managing Partner @ Performance Works Executive Coach; Brand, team performance, and communications strategy
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Education

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Harvard University

BA, Product Design & Architecture -
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Stanford University Graduate School of Business

MBA, focusing on Strategy & Marketing, -

Work Experience

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Performance Works

Current

Performance Works

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TopHap

2019-03-01 - 2020-01-01

TopHap

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Nexsan

2016-03-01 - 2016-11-01

Nexsan

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SPEEDILICIOUS

2011-10-01 - 2014-09-01

SPEEDILICIOUS

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Chiliad

2012-01-01 - 2013-06-01

Chiliad

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Theory & Practice Consulting

2001-09-01 - 2008-12-01

Theory & Practice Consulting

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Data Robotics (Drobo)

2004-10-01 - 2005-10-01

Data Robotics (Drobo)

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Allegis Corporation/Click Commerce

1999-03-01 - 2001-05-01

Allegis Corporation/Click Commerce

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Computer Curriculum Corporation

1994-02-01 - 1999-02-01

Computer Curriculum Corporation

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NeXT, Inc.

1988-02-01 - 1994-02-01

NeXT, Inc.

Skills

Strategic Planning Marketing Strategy Market Research Go-to-market Strategy Strategy Start-ups Business Strategy Product Marketing Product Management Marketing Communications Marketing Entrepreneurship Business Development B2B Marketing Competitive Analysis Big Data Demand Generation Cloud Computing CRM Product Development

Summary

Lucky, semi-retired consultant on a personal mission to help good people get more of what they want. To do this, I’m most useful in persuasive communications. I co-founded Performance Works to solve problems that matter for CEOs and CMOs – problems where the right solution, well executed, creates competitive advantage. Our approach uses the voice of stakeholders – and a little magic – to improve strategic, sales, and team performance. My commitment (or obsession) about matching differentiation with customer needs developed during executive roles in well-known enterprises and startups in hardware, software, SaaS delivery, and Big Data. Comments from past clients, with more at www.PerWorks.com/Proof: "Performance Works completed our project six quarters ago. And we’ve now had six record quarters in a row after several years of flat revenue." CEO, Enterprise Hardware Vendor "I've been in our space for 12 years and never have I felt as good and strongly that we hit the positioning on the head." CEO, Enterprise Software Provider Specialties: Voice of the Customer, Voice of the Stakeholder, Strategic Planning, Product Marketing, Sales and Multi-Channel Sales Support, Vertical Market Selection, Executive Communications, Executive Coaching, Analyst and Press Relations, Field and Channel Communications, Marketing Communications, Company Environments from Start-up to F500, Internet and Shrink-wrap Product Delivery, Big Data

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