Kevin Richardson

Summary

Mid-Level Business Professional with 360-degree experience in marketing * Strategic experience includes setting business direction, developing marketing plans, and conducting GAP analysis * Outbound Marketing Experience includes conducting marketing audits, developing product and corporate positioning, launching new products, press relations and all aspects of collaterl development * eMarketing Experience includes eMarketing audits and developing and implementing eMarketing plans. Emphasis on experienced marketers who are novice or experienced with online marketing. * Product Management Experience includes driving end-to-end product management (starting with BUSINESS GOALS) to successful completion and measured business goals. Successes include developing new products, new product lines, and establishing new business units. Specialties: Marketing Strategy: Marketing Audit, Product Management Audit, eMarketing Audit, and Marketing Plans. Marketing Strategy: Helping successful marketers navigate the new online territory, fixing inefficient product management organizations.